{"id":2071,"date":"2015-12-01T09:14:55","date_gmt":"2015-12-01T09:14:55","guid":{"rendered":"http:\/\/themes.getmotopress.com\/emmet\/?page_id=2071"},"modified":"2016-05-20T08:00:18","modified_gmt":"2016-05-20T08:00:18","slug":"landing-page","status":"publish","type":"page","link":"https:\/\/themes.getmotopress.com\/emmet\/pages\/landing-page\/","title":{"rendered":"Landing Page"},"content":{"rendered":"<div class=\"mp-row-fluid motopress-row mp-row-fullwidth mpce-prvt-2071-5738393688615 mpce-dsbl-margin-left mpce-dsbl-margin-right motopress-vetical-padding-100\">\n<div class=\"motopress-clmn mp-span12  mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-clmn mp-span12 mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p style=\"text-align: center;\"><span style=\"font-size: 60px;\"><span style=\"font-size: 48px;\">Landing Page Example<\/span><br \/>\n<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-clmn mp-span12 mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj mpce-prvt-2071-5737b0488f2d9 mpce-font-opensans-300\">\n<p style=\"text-align: center;\">Landing pages are often linked to from social media, email campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mp-row-fixed-width mpce-dsbl-margin-left mpce-dsbl-margin-right motopress-vetical-padding-25\">\n<div class=\"motopress-clmn mp-span12 mpce-prvt-2071-57383a3688855 mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-button-group-obj motopress-text-align-center motopress-button-group-horizontal motopress-button-group-indent-15\"><div class=\"motopress-button-group-inner-wrapper\">\n<div class=\"motopress-button-inner-obj motopress-text-align-left\"><a href=\"#call-to-action\" target=\"_self\" class=\"motopress-btn motopress-btn-size-middle motopress-btn-icon-indent-small motopress-btn-rounded mp-theme-button-brand\"><i class=\"fa fa-check motopress-btn-icon-align-left\"><\/i>Call To Action<\/a><\/div>\n<div class=\"motopress-button-inner-obj motopress-text-align-left\"><a href=\"http:\/\/themes.getmotopress.com\/emmet\/\" target=\"_self\" class=\"motopress-btn motopress-btn-size-middle motopress-btn-icon-indent-small motopress-btn-rounded mp-theme-button-white\"><i class=\"fa fa-home motopress-btn-icon-align-left\"><\/i>Back to main page<\/a><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<div id=\"call-to-action\" class=\"mp-row-fluid motopress-row mpce-prvt-2071-57383d2b889e2 mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-clmn mp-span2 mpce-dsbl-margin-left mpce-dsbl-margin-right  motopress-empty mp-hidden-phone\">\n<\/div>\n<div class=\"motopress-clmn mp-span8 mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-video-obj\"><iframe src=\"\/\/www.youtube.com\/embed\/KnYL0_PLBUA?wmode=opaque\" class=\" mpce-prvt-2071-57383a1888816 mpce-dsbl-margin-left mpce-dsbl-margin-right mpce-dsbl-margin-top mpce-dsbl-margin-bottom\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><\/div>\n<\/div>\n<div class=\"motopress-clmn mp-span2 mpce-dsbl-margin-left mpce-dsbl-margin-right  motopress-empty mp-hidden-phone\">\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mp-row-fullwidth mpce-prvt-2071-5737afec8f276 mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-clmn mp-span4 mpce-prst-1 mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-service-box-obj motopress-service-box-centered motopress-service-box-icon-effect-rotate motopress-service-box-basic motopress-service-box-brand\"><div class=\"motopress-service-box-icon-section motopress-service-box-small-icon\"  style=\" padding-left: 0px; padding-right: 0px; padding-top: 0px; padding-bottom: 20px;\"><div class=\"motopress-service-box-icon-holder motopress-service-box-icon-holder-circle\"  style=\" font-size: 46px; background-color: rgba(39, 179, 153, 0.7); min-height: 3.000000em; height: 3.000000em; min-width: 3.000000em; width: 3.000000em;\"><i class=\"fa fa-bullhorn mp-theme-icon-brand\" ><\/i><\/div><\/div><div class=\"motopress-service-box-heading-section\"><h4>Lorem Ipsum<\/h4><\/div><div class=\"motopress-service-box-content-section\">\n<p>Vestibulum et sapien sit amet libero tempor egestas ac et eros. Nam sit amet blandit erat. Nam porta dictum enim, nec fringilla non. Curabitur ac nulla tortor.<\/p>\n<\/div><div class=\"motopress-service-box-button-section motopress-text-align-center\"><a href=\"#\" class=\"motopress-btn motopress-btn-size-middle motopress-btn-rounded mp-theme-button-brand\" rel=\"\" >Button<\/a><\/div><\/div>\n<\/div>\n<div class=\"motopress-clmn mp-span4 mpce-prst-1 mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-service-box-obj motopress-service-box-centered motopress-service-box-icon-effect-rotate motopress-service-box-basic motopress-service-box-brand\"><div class=\"motopress-service-box-icon-section motopress-service-box-small-icon\"  style=\" padding-left: 0px; padding-right: 0px; padding-top: 0px; padding-bottom: 20px;\"><div class=\"motopress-service-box-icon-holder motopress-service-box-icon-holder-circle\"  style=\" font-size: 46px; background-color: rgba(39, 179, 153, 0.8); min-height: 3.000000em; height: 3.000000em; min-width: 3.000000em; width: 3.000000em;\"><i class=\"fa fa-calendar mp-theme-icon-brand\" ><\/i><\/div><\/div><div class=\"motopress-service-box-heading-section\"><h4>Quisque eget lacus<\/h4><\/div><div class=\"motopress-service-box-content-section\">\n<p>Nulla mollis sem ac nunc placerat commodo. Aliquam feugiat consectetur dictum. Integer nec volutpat risus. Donec ac feugiat quam elit. Quisque eget lacus non mi blandit fringilla nec at nulla.<\/p>\n<\/div><div class=\"motopress-service-box-button-section motopress-text-align-center\"><a href=\"#\" class=\"motopress-btn motopress-btn-size-middle motopress-btn-rounded mp-theme-button-brand\" rel=\"\" >Button<\/a><\/div><\/div>\n<\/div>\n<div class=\"motopress-clmn mp-span4 mpce-prst-1 mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-service-box-obj motopress-service-box-centered motopress-service-box-icon-effect-rotate motopress-service-box-basic motopress-service-box-brand\"><div class=\"motopress-service-box-icon-section motopress-service-box-small-icon\"  style=\" padding-left: 0px; padding-right: 0px; padding-top: 0px; padding-bottom: 20px;\"><div class=\"motopress-service-box-icon-holder motopress-service-box-icon-holder-circle\"  style=\" font-size: 46px; background-color: rgba(39, 179, 153, 0.8); min-height: 3.000000em; height: 3.000000em; min-width: 3.000000em; width: 3.000000em;\"><i class=\"fa fa-gears mp-theme-icon-brand\" ><\/i><\/div><\/div><div class=\"motopress-service-box-heading-section\"><h4>Maecenas tellus<\/h4><\/div><div class=\"motopress-service-box-content-section\">\n<p>Aenean finibus nec magna et dapibus. Ut tincidunt justo et nisl dignissim feugiat. Maecenas tellus risus, consectetur a euismod at, scelerisque non odio.<\/p>\n<\/div><div class=\"motopress-service-box-button-section motopress-text-align-center\"><a href=\"#\" class=\"motopress-btn motopress-btn-size-middle motopress-btn-rounded mp-theme-button-brand\" rel=\"\" >Button<\/a><\/div><\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-prvt-2071-5738411a88e6e mpce-dsbl-margin-left mpce-dsbl-margin-right motopress-margin-top-15 motopress-margin-bottom-25\">\n<div class=\"motopress-clmn mp-span12 mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj mpce-font-opensans-regular\">\n<h4 style=\"text-align: center;\">Types of landing pages<\/h4>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-clmn mp-span12 mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-accordion-obj motopress-accordion motopress-accordion-light\" data-atts=\"{&quot;active&quot;:1,&quot;collapsible&quot;:true,&quot;header&quot;:&quot;&gt; div &gt; h3&quot;,&quot;heightStyle&quot;:&quot;content&quot;}\">\n<div class=\"motopress-accordion-item\"><h3>Reference landing page<\/h3><div>\n<p>A reference landing page presents information that is relevant to the visitor. These can display text, images, dynamic compilations of relevant links, or other elements.<\/p>\n<\/div><\/div>\n<div class=\"motopress-accordion-item\"><h3>Transactional landing pages<\/h3><div>\n<p>The purpose of the transactional landing page is to persuade a visitor to take action by completing a transaction. This is accomplished by providing a form that needs to be filled out. The visitor information is obtained in order to add the visitor\u2019s email address to a mailing list as a prospect. An email campaign can then be developed based on responses to transactional landing pages. The goal is to capture as much information about the visitor as possible. The ultimate goal is to convert the visitor into a customer.<\/p>\n<\/div><\/div>\n<div class=\"motopress-accordion-item\"><h3>Origin of landing pages<\/h3><div>\n<p>Landing pages originated with Microsoft in late 2003, formed by their IT departments in response to poor online sales of Office. The process was tedious and time-consuming, however, and as a result, several American startups were formed to simplify and streamline the process. The rise of cloud computing and e-commerce around 2009 provided ideal conditions for these startups to flourish. Since then the customer requirements changed, requesting integrations with other solutions such as email marketing, lead nurturing and customer relationship management systems<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mp-row-fullwidth-content mpce-prvt-2071-573843e988f81 mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-clmn mp-span12 mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-grid-gallery-obj motopress-grid-gallery-obj-basic motopress-grid-gallery-need-recalc\"><div class=\"mp-row-fluid\"><div class=\"mp-span2\"><a href=\"https:\/\/themes.getmotopress.com\/emmet\/wp-content\/uploads\/sites\/3\/2016\/05\/woman-hand-smartphone-desk.jpg\" data-action=\"motopressGalleryLightbox\" target=\"_self\" title=\"woman-hand-smartphone-desk\"><img decoding=\"async\" src=\"https:\/\/themes.getmotopress.com\/emmet\/wp-content\/uploads\/sites\/3\/2016\/05\/woman-hand-smartphone-desk-300x200.jpg\" title=\"woman-hand-smartphone-desk\" alt=\"woman-hand-smartphone-desk\" \/><\/a><\/div><div class=\"mp-span2\"><a href=\"https:\/\/themes.getmotopress.com\/emmet\/wp-content\/uploads\/sites\/3\/2016\/05\/red-hands-woman-creative.jpg\" data-action=\"motopressGalleryLightbox\" target=\"_self\" title=\"red-hands-woman-creative\"><img decoding=\"async\" src=\"https:\/\/themes.getmotopress.com\/emmet\/wp-content\/uploads\/sites\/3\/2016\/05\/red-hands-woman-creative-300x200.jpg\" title=\"red-hands-woman-creative\" alt=\"red-hands-woman-creative\" \/><\/a><\/div><div class=\"mp-span2\"><a href=\"https:\/\/themes.getmotopress.com\/emmet\/wp-content\/uploads\/sites\/3\/2016\/05\/people-woman-coffee-meeting.jpg\" data-action=\"motopressGalleryLightbox\" target=\"_self\" title=\"people-woman-coffee-meeting\"><img decoding=\"async\" src=\"https:\/\/themes.getmotopress.com\/emmet\/wp-content\/uploads\/sites\/3\/2016\/05\/people-woman-coffee-meeting-300x200.jpg\" title=\"people-woman-coffee-meeting\" alt=\"people-woman-coffee-meeting\" \/><\/a><\/div><div class=\"mp-span2\"><a href=\"https:\/\/themes.getmotopress.com\/emmet\/wp-content\/uploads\/sites\/3\/2016\/05\/pencil-typography-black-design.jpg\" data-action=\"motopressGalleryLightbox\" target=\"_self\" title=\"pencil-typography-black-design\"><img decoding=\"async\" src=\"https:\/\/themes.getmotopress.com\/emmet\/wp-content\/uploads\/sites\/3\/2016\/05\/pencil-typography-black-design-300x200.jpg\" title=\"pencil-typography-black-design\" alt=\"pencil-typography-black-design\" \/><\/a><\/div><div class=\"mp-span2\"><a href=\"https:\/\/themes.getmotopress.com\/emmet\/wp-content\/uploads\/sites\/3\/2016\/05\/magazines-desk-work-workspace.jpg\" data-action=\"motopressGalleryLightbox\" target=\"_self\" title=\"magazines-desk-work-workspace\"><img decoding=\"async\" src=\"https:\/\/themes.getmotopress.com\/emmet\/wp-content\/uploads\/sites\/3\/2016\/05\/magazines-desk-work-workspace-300x200.jpg\" title=\"magazines-desk-work-workspace\" alt=\"magazines-desk-work-workspace\" \/><\/a><\/div><div class=\"mp-span2\"><a href=\"https:\/\/themes.getmotopress.com\/emmet\/wp-content\/uploads\/sites\/3\/2016\/05\/laptop-diagram.jpg\" data-action=\"motopressGalleryLightbox\" target=\"_self\" title=\"laptop-diagram\"><img decoding=\"async\" src=\"https:\/\/themes.getmotopress.com\/emmet\/wp-content\/uploads\/sites\/3\/2016\/05\/laptop-diagram-300x200.jpg\" title=\"laptop-diagram\" alt=\"laptop-diagram\" \/><\/a><\/div><\/div><div class=\"mp-row-fluid\"><div class=\"mp-span2\"><a href=\"https:\/\/themes.getmotopress.com\/emmet\/wp-content\/uploads\/sites\/3\/2016\/05\/ipad-tablet-technology-touch.jpg\" data-action=\"motopressGalleryLightbox\" target=\"_self\" title=\"ipad-tablet-technology-touch\"><img decoding=\"async\" src=\"https:\/\/themes.getmotopress.com\/emmet\/wp-content\/uploads\/sites\/3\/2016\/05\/ipad-tablet-technology-touch-300x200.jpg\" title=\"ipad-tablet-technology-touch\" alt=\"ipad-tablet-technology-touch\" \/><\/a><\/div><div class=\"mp-span2\"><a href=\"https:\/\/themes.getmotopress.com\/emmet\/wp-content\/uploads\/sites\/3\/2016\/05\/hands-people-woman-working.jpg\" data-action=\"motopressGalleryLightbox\" target=\"_self\" title=\"hands-people-woman-working\"><img decoding=\"async\" src=\"https:\/\/themes.getmotopress.com\/emmet\/wp-content\/uploads\/sites\/3\/2016\/05\/hands-people-woman-working-300x200.jpg\" title=\"hands-people-woman-working\" alt=\"hands-people-woman-working\" \/><\/a><\/div><div class=\"mp-span2\"><a href=\"https:\/\/themes.getmotopress.com\/emmet\/wp-content\/uploads\/sites\/3\/2016\/05\/desk-white-black-header.jpg\" data-action=\"motopressGalleryLightbox\" target=\"_self\" title=\"desk-white-black-header\"><img decoding=\"async\" src=\"https:\/\/themes.getmotopress.com\/emmet\/wp-content\/uploads\/sites\/3\/2016\/05\/desk-white-black-header-300x200.jpg\" title=\"desk-white-black-header\" alt=\"desk-white-black-header\" \/><\/a><\/div><div class=\"mp-span2\"><a href=\"https:\/\/themes.getmotopress.com\/emmet\/wp-content\/uploads\/sites\/3\/2016\/05\/desk-ruler-designer-chair.jpg\" data-action=\"motopressGalleryLightbox\" target=\"_self\" title=\"desk-ruler-designer-chair\"><img decoding=\"async\" src=\"https:\/\/themes.getmotopress.com\/emmet\/wp-content\/uploads\/sites\/3\/2016\/05\/desk-ruler-designer-chair-300x200.jpg\" title=\"desk-ruler-designer-chair\" alt=\"desk-ruler-designer-chair\" \/><\/a><\/div><div class=\"mp-span2\"><a href=\"https:\/\/themes.getmotopress.com\/emmet\/wp-content\/uploads\/sites\/3\/2016\/05\/black-and-white-city-man-people.jpg\" data-action=\"motopressGalleryLightbox\" target=\"_self\" title=\"black-and-white-city-man-people\"><img decoding=\"async\" src=\"https:\/\/themes.getmotopress.com\/emmet\/wp-content\/uploads\/sites\/3\/2016\/05\/black-and-white-city-man-people-300x200.jpg\" title=\"black-and-white-city-man-people\" alt=\"black-and-white-city-man-people\" \/><\/a><\/div><div class=\"mp-span2\"><a href=\"https:\/\/themes.getmotopress.com\/emmet\/wp-content\/uploads\/sites\/3\/2016\/05\/apple-iphone-books-desk.jpg\" data-action=\"motopressGalleryLightbox\" target=\"_self\" title=\"apple-iphone-books-desk\"><img decoding=\"async\" src=\"https:\/\/themes.getmotopress.com\/emmet\/wp-content\/uploads\/sites\/3\/2016\/05\/apple-iphone-books-desk-300x200.jpg\" title=\"apple-iphone-books-desk\" alt=\"apple-iphone-books-desk\" \/><\/a><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-clmn mp-span12 mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-text-obj\">\n<p>Landing pages are often linked to from social media, email campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads.<\/p>\n<ul>\n<li>If the goal is to obtain a lead, the landing page will include some method for the visitor to get into contact, usually a phone number, or an inquiry form.<\/li>\n<li>If a sale is required, the landing page will usually have a link for the visitor to click, which will then send them to a shopping cart or checkout area. By analyzing activity generated by the linked URL, marketers can use click-through rates and conversion rate to determine the success of an advertisement.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mp-row-fluid motopress-row mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-clmn mp-span12 mpce-dsbl-margin-left mpce-dsbl-margin-right\">\n<div class=\"motopress-button-group-obj motopress-text-align-center motopress-button-group-horizontal motopress-button-group-indent-15\"><div class=\"motopress-button-group-inner-wrapper\">\n<div class=\"motopress-button-inner-obj motopress-text-align-left\"><a href=\"#\" target=\"_self\" class=\"motopress-btn motopress-btn-size-middle motopress-btn-icon-indent-small motopress-btn-rounded mp-theme-button-brand\">Action #1<\/a><\/div>\n<div class=\"motopress-button-inner-obj motopress-text-align-left\"><a href=\"#\" target=\"_self\" class=\"motopress-btn motopress-btn-size-middle motopress-btn-icon-indent-small motopress-btn-rounded mp-theme-button-white\">Action #2<\/a><\/div>\n<div class=\"motopress-button-inner-obj motopress-text-align-left\"><a href=\"#\" target=\"_self\" class=\"motopress-btn motopress-btn-size-middle motopress-btn-icon-indent-small motopress-btn-rounded mp-theme-button-white\">Action #3<\/a><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":1807,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-landing-page.php","meta":{"footnotes":""},"class_list":["post-2071","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/themes.getmotopress.com\/emmet\/wp-json\/wp\/v2\/pages\/2071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/themes.getmotopress.com\/emmet\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/themes.getmotopress.com\/emmet\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/themes.getmotopress.com\/emmet\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/themes.getmotopress.com\/emmet\/wp-json\/wp\/v2\/comments?post=2071"}],"version-history":[{"count":0,"href":"https:\/\/themes.getmotopress.com\/emmet\/wp-json\/wp\/v2\/pages\/2071\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/themes.getmotopress.com\/emmet\/wp-json\/wp\/v2\/pages\/1807"}],"wp:attachment":[{"href":"https:\/\/themes.getmotopress.com\/emmet\/wp-json\/wp\/v2\/media?parent=2071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}